Monday 24 May 2021

Google Adwords Advanced Search Advertising Exam Answers


  • Google Ads Display Becoming Google Ads Display certified entails that you are a pro at visualizing prospective markets and creating awareness in order to make the maximum use of advantageous situations. This test will carry 49 questions to be...
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  • They will also know how to increase app quality and ease of discovery. Google Ads Measurement A Google Ads Measurement certified specialist is deft in converting ideas into values that can be used to get an exact measure of where the marketing...
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  • A certification in Google Ads, therefore, will place you in an advantaged position. Based on the product area of specialization, a certificate in this sphere will offer you flexibility and convenience. You can work from any place and the job positions to apply for will include digital marketing specialist, digital strategist, PPC analyst, and PPC executive.
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  • Huge companies in the digital space, start-ups, and established ones like Amazon, GoDaddy, and Accenture employ the services of such employees. Based on what is offered by PayScale. In case you have an online business, a Google Ads certification will boost your abilities in creating ads that appeal to potential clients. This way you can make sales and continue growing your business. Next Course of Action After receiving your Google Ads certification in any of the six targeted product fields, you can apply for the Google Analytics certificate.
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  • This is to open up your capabilities in Google analytics features. The skills that you will acquire will further grow your business or that of your client. In addition, you can opt for other Google certifications of the associate or professional level, namely the Associate Cloud Engineer or the Professional Cloud Architect certifications. Pass your next exam with Google AdWords certification exam dumps, practice test questions and answers, study guide, video training course.
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  • In order to achieve the best performance possible from text ads, which is a best practice that should be followed? Which information does the Conversion Optimizer need in order to find the optimal cost-per-click CPC bid for an ad each time the ad is eligible to appear? If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the: A high Quality Score can: Each of the following are benefits you would expect from Product Listing Ads except… The AdWords Application Programming Interface API allows developers to use applications that: What are Sitelinks? An advertiser can apply mobile bid adjustments at which of the following levels? AdWords Editor allows users to: One factor the AdWords system uses to calculate an ads actual cost-per-click CPC is the: Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on: What is the definition of actual cost-per-click CPC?
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  • An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position? You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. Which formula best describes their average lifetime customer value across all service offerings? An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the: An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal.
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  • Leads are tracked by Conversion Tracking via a Contact Sales form. Which formula best describes value-per-conversion? You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit? An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure acheives both goals? An advertiser runs a report at the Campaign level and includes invalid clicks statistics. This means that the invalid clicks were: Which AdWords feature is compatible with Conversion Optimizer An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than , keywords. Which would be the most efficient tool for that advertiser to use? How does the Conversion Optimizer use an advertisers cost-per-acquisition CPA bid to determine the optimal equivalent cost-per-click CPC bid for each auction?
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  • What is the first thing the advertiser should do to investigate this situation? One reason for using Conversion Optimizer is to: How should advertisers use their websites to help them structure their accounts? Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance What can be learned from a Search Funnel? To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing: Which are key elements to keep in mind when optimizing a landing page for AdWords The IP Exclusion tool allows advertisers to: Which scenario would record to two conversions 1-per-click? How could an advertiser determine the most profitable keywords within a campaign? Which tool would allow him to do this? An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
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  • Which approach to bidding is best suited to maximize profit? In order to differentiate ads from the ads of competitors, advertisers creating text ads should: Automatic cost-per-click CPC bidding attempts to get advertisers the most: A An advertiser that uses ad scheduling has a custom bid adjustment for 9pm — 12am on weeknights. How much is the advertiser bidding between 9pmam on weeknights?
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  • You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which results is most likely? An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies? An advertiser notices that the clickthrough rate CTR in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic? Which is a benefit of using AdWords editor?
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  • Assuming default cookie expiration timing, a conversion 1-per-click is recorded when: An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason? Which is a recommended action for new mobile preferred ad creative? Which can be specified at the campaign level? It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions.
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  • Where should this user look for details on what might have created the impression increase? Jane uses AdWords to promote her online shoe sore and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is: Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes.
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  • Which is most likely configured effectively as is? Which is a benefit of linking Google Places account to an AdWords campaign? Which action would help the advertiser to determine why the ad is not showing? What kind of click volume increase is likely to be immediately filtered from an AdWords campaign Which best describes the relationship between maximum cost-per-click CPC bids and Ad Rank A florist is advertising five types of flowers, including red roses.
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  • Which landing page is more likely to convert to a sale? An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions? Which is a recommended best practice when creating a new mobile-preferred ad creative? Which determines a keywords clickthrough rate CTR? Which best describes the relationship between maximum cost-per-click max. If you raise cost-per-click CPC bids within the budget constraint, which result is most likely? Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. Which is a best practice for writing an effective text ad?
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  • Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received.
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  • Description Become a Google Ads Search Certified Expert This test examines how well you can create Google Search campaigns and optimize them for conversions or other metrics based on your goals. In our PDF answer sheet file, you will find all the questions and answers. You will receive a Google Ads search certification badge after completing the assessment and you can also download the certification as a PDF format.
    Link: https://people.eecs.berkeley.edu/~jrs/189s19/exam/finals16.pdf
  • We will take the exam in the interest of you to get the testament. It would be great if you get in touch with us for more exams and cost and other information. All the latest questions and answers are updated. Perfectly formatted in PDF Version. Easy to find all the answers. All the questions and answers were gathered from many attempts of the exam.
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  • We will send an updated answer guide within 24 Hours because Google Team can change their Question set any time. If you have any doubt, please read our FAQ first. Some questions example of Search Advertising Exam Answers: A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google. Which type of Search Audience solution would best reach this individual?
    Link: https://answers.yahoo.com/question/index?qid=20070502213045AA4RF0b
  • A water-sports company specializes in custom-made watercrafts and accessories. Choose two. Ad extensions assist in providing users with which two things they want from their search experience? After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. What does this score tell Meredith about her Google Search Ads campaign? Alex has started a Google Search campaign designed to promote his online motorcycle accessories store.
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  • His store focuses on custom helmets. How might Google Search Ads provide value to Alex? An advertising executive takes over a Google Search ads campaign. What does this score indicate? As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. How many total characters can he use in each of these optional paths? As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
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  • You are only half way to becoming fully Google Ads AdWords certified. At first the material looked digestible, until I started clicking through the links, only to see them leading to more and more pages of material that needed to be reviewed. With that said, preparation is still needed if you want to pass on your first try. Follow these five tips to take in the information without inheriting a huge migraine. When I looked into printing the study guides, I saw that the amount of paper it would take would kill a small forest. So I came up with a new strategy — skimming. Their questions are consistently updated to replicate the questions on the actual test, and are asked in a very similar format.
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  • You can either take a timed trial test, or mock exams by section, in which you find out if you got the answer right or wrong after each individual question. This really helped me to learn which areas I needed to work more on, and which areas I had a higher level of expertise in and could put off to the side. Write down formulas: There are some situational questions that ask you to calculate things like value-per-conversion, incorporating percentage of word-of-mouth purchases. Read each option carefully because certain answers might be correct, but not what the question is specifically looking for. Google gives you plenty of time to work through the 99 multiple choice questions, and even though you are no longer able to skip and return to the question, if you prepare you will be fine. So there you have it. Passing the Advanced Search part of the AdWords certification does not need to turn your world upside down.
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  • It can be accomplished easily with a touch of studying, a sprinkle of practice, and some deep Yogi breaths. Margot Whitney Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
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  • A The average CPC the advertiser needs to pay in order to achieve top position B The least possible CPC the advertiser needs to pay to maintain an achieved position C The CPC according to a price list, which is then updated daily D The CPC an advertiser was charged minus credits for overshot daily budget 15 An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position? A The Quality Score for the account was reset after the ad was edited B The advertisers landing page is down for maintenance C The edited ad is less relevant to the keywords within the ad group D The edited ad has a lower conversion rate after the changes were made 16 You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. Which formula best describes their average lifetime customer value across all service offerings?
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  • What else should the advertiser do in an attempt to increase Ad Rank? A Change keyword match types from exact match to phrase match. D Review Impression Share report data to identify missed opportunities 19 Which allows advertisers to automate AdWords reporting and campagin management? A Run an impression share report and select to display the two metrics B Filter all keywords with an average position greater than three C Select the two metrics in "Graph options" on the Campaigns tab.
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